Our Critics

Contrary to some views, dogs do taste things even though it seems like they inhale them. We have more than 15 dogs in our tasting team, where you'll find Chihuahuas and Pugs to Labs and Leonbergers.
What tastes great for one may not work for another and the feedback we get from the team helps us make the best food possible.
Need an Incentive?

Your dog not eating what's in the bowl? We've found that some dogs just need a little extra incentive and one of our dinner items may just do the trick.
That said, dogs will eat when they're hungry and you should never force them. But when that time comes and your buddy finds the regular menu a little boring, spice it up!